Marc Cain showcase spring/summer 2017 collections

“Happy Hour” is the theme of Marc Cain’s exclusive showcased looks for the upcoming Spring/Summer 2017 Collections at the Fashion Show in the CityCube in Berlin. Tropical prints of palm trees and extensive decorative elements in bright summery colours set the audience in the perfect Caribbean frame of mind. 80 different Persian rugs
decorated the 150 m long, zigzag-shaped catwalk. And there was something new for Marc Cain: the only places available were Front Row seats.

The Spring/Summer 2017 Collections display a thrilling mix of the luxurious and the casual, of both sporty and feminine elements. Their main influences come from the 80s and 90s and they show off uncomplicated, easy-going styles.

And once again this season the front row was packed with high-profile personalities: Milla Jovovich, Alessandra Ambrosio, Iris Berben, Lena Meyer-Landrut, Aylin Tezel, Jana Pallaske, Victoria Swarovski and many others were determined not to miss the Marc Cain Show. In addition, some renowned bloggers were among the guests, such as Charlotte Groeneveld from The Fashion Guitar, Nina Suess or Jessica Mercedes Kirschner from Jemerced.

BERLIN, GERMANY – JUNE 28: Alexandra Swarovski, Jennifer Ulrich, Carolina Vera, Victoria Swarovski, Jana Pallaske, Aylin Tezel and Lena Meyer-Landrut during the Marc Cain fashion show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Gisela Schober/Getty Images)

BERLIN, GERMANY – JUNE 28: Dutch model Marvy Rieder attends the Marc Cain show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: German actress Jennifer Ulrich attends the Marc Cain show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: German actress Alice Dwyer attends the Marc Cain show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: German actress Carolina Vera attends the Marc Cain fashion show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: German actress Jana Pallaske attends the Marc Cain fashion show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: German singer Lena Meyer-Landrut attends the Marc Cain fashion show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)

BERLIN, GERMANY – JUNE 28: Victoria Swarovski attends the Marc Cain fashion show spring/summer 2017 at CITY CUBE Panorama Bar on June 28, 2016 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)