With an edition that has launched as much as five new sections with marked international appeal, WHITE has registered 22.176 total visitors (+10% compared to the September 2015 edition) and a growing number of international buyers thanks to the several projects and the collaboration with ICE-Agency for the promotion and internationalization of Italian enterprises. A significant increase in the international segment with + 16% buyers mainly from: Japan, China and Northern Europe. The number of buyers form the United States has also gone up. The presence of Italian buyers is constant, as the best multi-brand stores can find at WHITE a brand-mix to go with pieces from established fashion maisons.
MILAN, ITALY – SEPTEMBER 24: Marit Ilison exhibition at White Milano during Milan Fashion Week Spring/Summer 2017 on September 24, 2016 in Milan, Italy. (Photo by Ernesto Ruscio/Getty Images for WHITE MILANO)
MILAN, ITALY – SEPTEMBER 24: Marit Ilison exhibition at White Milano during Milan Fashion Week Spring/Summer 2017 on September 24, 2016 in Milan, Italy. (Photo by Ernesto Ruscio/Getty Images for WHITE MILANO)
MILAN, ITALY – SEPTEMBER 24: Marit Ilison exhibition at White Milano during Milan Fashion Week Spring/Summer 2017 on September 24, 2016 in Milan, Italy. (Photo by Ernesto Ruscio/Getty Images for WHITE MILANO)
MILAN, ITALY – SEPTEMBER 24: Marit Ilison exhibition at White Milano during Milan Fashion Week Spring/Summer 2017 on September 24, 2016 in Milan, Italy. (Photo by Ernesto Ruscio/Getty Images for WHITE MILANO)
MILAN, ITALY – SEPTEMBER 24: Marit Ilison exhibition at White Milano during Milan Fashion Week Spring/Summer 2017 on September 24, 2016 in Milan, Italy. (Photo by Ernesto Ruscio/Getty Images for WHITE MILANO)