WHITE MAN & WOMAN closes its latest edition showing signs of increased interest, as demonstrated by industry professionals who packed the January show. Foreign buyer attendance increased by 18%, while that of Italian buyers remained nearly constant. The innovative and modern concept of previewing womenswear collections alongside menswear attracted nearly ten thousand visitors to the exhibition. The contemporary fashion salon, supported by the Municipality of Milan, has established itself as a benchmark event for menswear, in addition to women’s collection previews. The show exhibited 270 brands, reaching a total of 197 women’s collections, of which 63 were showcased in the ONLY WOMAN area.
MILAN, ITALY – JANUARY 16: A model seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model has makeup applied backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models are seen backstage ahead of the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Fashion detail of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A general view of WHITE MAN & WOMAN on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Designers Brian SS Jensen (R) and Karl Oskar Olsen (C) are seen on the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White) *** Local Caption *** Brian SS Jensen; Karl Oskar Olsen
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: Models walk the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)
MILAN, ITALY – JANUARY 16: A model walks the runway at the Wood Wood show hosted by WHITE Man + Woman on January 16, 2017 in Milan, Italy. (Photo by Stefania D’Alessandro/Getty Images for White)