Negris LeBrum, Houston (U.S), launched its Le Magnolia collection during New York Fashion Week Spring/Summer 2018 on Saturday Sept 9th. During the end of the show the brand designer, Travis Hamilton explained how the runway show came close to not happening. He went on to describe how Hurricane Harvey affected Texas as a whole and the brand directly. Being based in Houston Texas, all sponsors had to pull their support. But in spite of Hurricane Harvey woes, Texas business owners came to the designer’s aid to make sure the show went on. Houston business owners such as the Rodney Hampton Foundation, Fresh Wind Group International, Anthem In Art Photography, The Foundation for Modern Music, Vanity By Sammi and Revalushion Management Agency.
Negris LeBrum Spring/Summer collection, “Le Magnolia” presented the looks, colors, and designs that has a retro classic feel. This collection is fused with plaids, solids and dark floral prints. The collection is inspired by the attitude and strength of the Negris woman. With this Spring Summer collection, Travis Hamilton wanted to reflect those traits of the modern woman.
The runway show took place at Caelum Gallery located in the heart of the Chelsea district. Negris LeBrum created a blues and jazz lounge atmosphere with vocals from B.B. King and others. The show was boutique styled whereas each model was in arms reach as they walked the runway. The Negris Lebrum brand stays very close to its Louisiana roots by hosting a Mardi Soiree after party. The Soiree served New Orleans Rum Punch flavors and Southern Style chicken and waffles. Negris LeBrum also gave each guest a pair of vintage sunglasses from its new streetwear brand called “Stuck Up Girl”. The designer Travis Hamilton stated that he is always excited when having the opportunity to share Louisiana lifestyle, culture and heritage during NYFW.
Negris LeBrum was born from a love story between a beautiful French Creole woman named Negris, and a handsome man, Sam LeBrum. The Negris LeBrum story began in the 1940s, the love story represents culture and heritage. Their love triumphed over societal differences and sustained their love for one another.
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