Piaget launches new global brand campaign

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GENEVA, SWITZERLAND – JANUARY 15: Doutzen Kroes visits the #Piaget booth during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Doutzen Kroes
GENEVA, SWITZERLAND – JANUARY 15: Ryan Reynolds visits the #Piaget booth with Piaget CEO Chabi Nouri during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Ryan Reynolds; Chabi Nouri
GENEVA, SWITZERLAND – JANUARY 15: Ryan Reynolds visits the #Piaget booth during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Ryan Reynolds
GENEVA, SWITZERLAND – JANUARY 15: Shanina Shaik attends the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Shanina Shaik
GENEVA, SWITZERLAND – JANUARY 15: Barbara Palvin attends the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Barbara Palvin
GENEVA, SWITZERLAND – JANUARY 15: Doutzen Kroes attends the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Doutzen Kroes
GENEVA, SWITZERLAND – JANUARY 15: Brand ambassador Ryan Reynolds attends the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Ryan Reynolds
GENEVA, SWITZERLAND – JANUARY 15: (L-R) Doutzen Kroes, Piaget CEO Chabi Nouri and Ryan Reynolds attend the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Doutzen Kroes; Ryan Reynolds; Chabi Nouri
GENEVA, SWITZERLAND – JANUARY 15: Piaget CEO Chabi Nouri (L) and Barbara Palvin attend the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Barbara Palvin; Chabi Nouri
GENEVA, SWITZERLAND – JANUARY 15: Shanina Shaik (L) and Piaget CEO Chabi Nouri attend the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Shanina Shaik; Chabi Nouri
GENEVA, SWITZERLAND – JANUARY 15: Coco Rocha attends the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Coco Rocha
GENEVA, SWITZERLAND – JANUARY 15: (L-R) Coco Rocha and Piaget CEO Chabi Nouri attend the #Piaget dinner at the Country Club during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Chabi Nouri; Coco Rocha
GENEVA, SWITZERLAND – JANUARY 15: Doutzen Kroes visits the #Piaget booth during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Doutzen Kroes
GENEVA, SWITZERLAND – JANUARY 15: Doutzen Kroes visits the #Piaget booth with Piaget CEO Chabi Nouri during the #SIHH2018 on January 15, 2018 in Geneva, Switzerland. (Photo by Remy Steiner/Getty Images for Piaget) *** Local Caption *** Doutzen Kroes: Chabi Nouri

 During the annual Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sun-filled paradise for the launch of its new global brand campaign. Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe captured by the iconic photographers Mert & Marcus.   

Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign. Despite the winter cold outside, guests surrounded by lush vegetation and pink flamingos enjoyed colourful cocktails in an environment reminiscent of one of the alluring destinations around the world where the Piaget Society gathers to enjoy carefree times in the sunshine. Inspired by the refreshing pool plunge that Doutzen takes in the campaign film, the seated dinner took place in a room transformed into a shimmering blue swimming pool. 

Shot by Mert & Marcus, the new print and digital campaign brings to life Piaget’s Sunny Side of Lifephilosophy, a celebration of life lived to the fullest under the sun in the island paradise of Ibiza. In this seductive sun-filled adventure, Doutzen Kroes wears pieces from the maison’s watch and high jewellery collections, including stacked gold Possession bangles, Limelight Gala watches to Sunlight Journey High Jewellery creations.

Piaget’s watch and jewellery novelties such as the Possession or the Altiplano Ultimate Automatic watches or Possession pendants and bangles were also part of the celebration in Geneva, worn by VIP guests and ambassadors.