Curve New York: Shapellx and the evolution of lingerie for the curvy woman

by MIKE CHAIKEN
CTFashionMag.com

Curve New York, a trade show that caters to the lingerie and swimwear market, returned with gusto to New York City’s Spring Studios from July 31-Aug. 2. One of the hot trends seen was the preponderance of brands catering to the woman with curves.

Shapellx (Shapellx.com) was among the brands on hand looking to entice boutiques and department stores to carry their garments.

CTFashionMag.com spoke to a brand representative about the rising importance and increased visibility of the curvy woman in the lingerie market in 2022.