by MIKE CHAIKEN
CTFashionMag.com
Glossip Girls cosmetics started off as a way for the then-10-year-old Dallas Mills to keep busy while she was locked down during the COVID-19 pandemic.
Three years later, Dallas is now 13. And the brand has grown beyond just selling products to Dallas’s tween girl peers to something that appeals to men — and adults in general.
“I make all-natural body products, body butter, and lip gloss,” said Dallas. Some of her products are beneficial, helping soothe dry skin and eczema. She also a line of candles.
Dallas, a New Britain, Conn. resident, said a cosmetics line like Glossip Girls was an obvious choice for a business venture when she started it in 2020. She already liked wearing lip gloss and makeup. She liked doing her hair. And she was already making her own lip gloss before she decided to launch the brand.
Although she is entering a market full of name-brand cosmetics, the student at Grace Academy in Hartford, said she herself doesn’t have a favorite brand. And she has no particular brand she’d like to emulate.
“I just liked doing it,” said the teenaged entrepreneur.
When it comes to figuring out what products are worthy of selling, Dallas said she has her friends and family test them.
Dallas’s older brother, Dwayne Allick, Jr., a football player at Boston College, is helping as well. He is collaborating with his little sister as she starts creating and selling more products intended for use by men.
Dwayne is also helping his sister sell Glossip Girls items to his fellow athletes. Dallas said some of her aromatherapy products are beneficial for the athletes looking to wind down after a practice.
In order to grow her men’s line, Dallas also recently visited her brother’s college campus. Once there, Dallas said she and her mom would stop the male students and offer them free Glossip Girls products. In exchange, the students were asked to provide video testimonials on why they liked the products.
Currently, Dallas said she sells Glossip Girls as a vendor at assorted events. She also sells items on her own website Glossip Girls. Online, the brand has pulled in sales from as far as California.
Dallas, who likes to spend time with her friends and just hanging out at home when she’s not taking care of her business, said she is looking at Glossip Girls as the beginning of a lifelong career in business. And she hopes to major in business when she gets to college.
In addition to her website, Dallas said she is in the process of growing her YouTube channel. She can be found on the site at @dallasarie. And she is taking tentative steps toward becoming a model as she wades deeper into the beauty world.
For information about Glossip Girls, go to http://ShopGlossipGirls.com
Dallas Mills puts her model skills to work in this photo shoot with Mike Chaiken
